Do you remember the old days when a mobile phone could do nothing other than take and send calls and texts? Well those days are certainly gone as mobile technology has evolved at a rapid rate over the last twenty years. We now live in a time where apps dominate the mobile world but creating apps that stand out against the rest is a real struggle.
You could be the best app developer in the world but if you do not have a strong idea and the marketing skills to get it out there, there is a big chance that it will fail. With that in mind we have put together the three core tips that any would-be app developer should take heed of.
Apps Should Solve a Specific Problem
You are not going to get anywhere without first identifying a problem and then figuring out a solution that you can give to this problem through your app. When venturing into mobile app development your app simply must have a solution for it to succeed.
If you are going to build a business app that does not have a purpose and solution then you can only expect to fail. Nobody is going to want to use an app that fails to deliver any purpose so just make sure that you focus on your target audience and discover a solution to a problem that has not been done before.
Keep it Simple
Nobody likes a mobile app that is difficult to use! People are attracted by simplicity – so make yours as easy to use and as intuitive as possible. The success of your mobile app could literally come down to the user experience that it offers!
Keep it simple initially by not over-filling it with features that make it a confusing mess. Keep it minimal in the beginning and listen to feedback about what the users would like to see. You can then always roll these out in future updates.
Get to Marketing in Advance
Your app will go nowhere unless you do marketing but you should not be leaving this until after you have finished your mobile app and have launched it. You should ideally be marketing your product months before release. Get your customers excited by your product before release, literally have them waiting in anticipation!
You should have three stages to your marketing plan, pre-launch marketing, launch marketing, and post-launch marketing. Get all three done right and you should have thousands of people waiting for the second you launch your brand new app.
If you can manage to take the three tips listed above on board, you will have a far greater chance at creating a successful mobile app. Of course, rapid application development is not as easy as just the three steps we have mentioned and can take considerable amounts of work and expense but do those key things right and you should be well in the money in the future.